SBI Pinkathon in Hyderabad on March 15

Image
Press Trust of India Hyderabad
Last Updated : Feb 04 2015 | 4:00 PM IST
SBI Pinkathon, a women's only running event with an objective to encourage ladies' health and fitness and also aimed to raise breast cancer awareness, will be held here on March 15.
Noted model and Pinkathon founder Milind Soman, in association with United Sisters Foundation and Ushalakshmi Breast Cancer Foundation, today formally announced the launch of the run in Hyderabad.
"This event we need a lot of people to talk about it. We started Pinkathon in Mumbai in 2012 and then saw the response of women. Everybody was excited, it's a great platform to talk about women's health," Milind told reporters.
"When we talk about women's health we are talking about changing the mindset of the country. Women should take up time for themselves, they should exercise, should not neglect their health. This is the whole focus behind Pinkathon," he said.
"Within that we talk about awareness regarding breast cancer which is one of the biggest killers today in the world. But, it's not necessary that women should die of breast cancer because it is one of the curable cancers, if detected in early stages," he said.
"We appeal everybody to be aware of how their body functions, that even if one does get the disease, it can be diagnosed and one can go for treatment and get cured. After cancer (treatment) one can regain one's life. Men should encourage women to participate in this event," Milind said.
"It is more than a marathon. The focus of Pinkathon event is to encourage an active lifestyle and overall fitness among women, create awareness about breast cancer and encourage women into distance running," he said.
So far, over 50,000 women have participated in SBI Pinkathons held across the country in Bengaluru, Chennai, Delhi, Mumbai, Pune and Ahmedabad in 2014.
The event offers the running distances of 3 km, 5 km and 10 km, giving each runner an opportunity to run in their comfort zone.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 04 2015 | 4:00 PM IST

Next Story