Tanla's A2P messaging hub processes 5 bn messages in October

Tanla Solutions today said its A2P (application to person) messaging hub, Fastrack, processed over five billion messages in the October and also claimed to have set a "record" of processing more than 200 million messages in a single day.
"This milestone has been achieved by Fastrack's continued ability to demonstrate fastest processing times and reliability for mission critical messages like one time passwords, 2 factor authentication, transaction, security and delivery alerts which are important to several industries like banks, e-commerce and logistics", the company said in a statement.
The market for A2P messaging is continuing to grow
worldwide and is estimated to be worth $60 billion by 2018, according to Juniper Research. A2P messaging is used for everything from providing reminders and time-critical alerts to banking services and payments; from mobile marketing and customer service updates to authentication and transaction oriented services. Ecommerce sites, Social Networks and enterprises are driving the use of A2P messaging by providing more personalized and real-time customer services such as account updates, reminders or SMS-based two-factor authentication.

Tanla's Fastrack platform is tailored to help operators to fully address this market opportunity. The requirements for enterprise messaging are different from P2P messaging and the features of Fastrack enable operators to tailor services to individual enterprise accounts based on their specific needs and end-user expectations.
Tanla Solutions [BSE: 532790|NSE: TANLA] founded in the year 1999, is the largest provider of A2P messaging services worldwide measured by volume of messages processed. Tanla's Fastrack platform is used by enterprises of all sizes including social media, banks, ecommerce and logistics service providers to deliver mission critical messages and communicate with their customers. Tanla employs more than 300 telecom professionals and is listed in BSE and NSE in India.

Media Contact Details
Sheela Panicker, enRight PR, +91-9849809594, enright@enrightpr.Com.