The Madrid-based UNWTO will provide expert advice to help the Turkish government with its communications strategy and marketing, a spokeswoman said.
The agency will also assist Turkish efforts to boost the number of direct flights from key European markets, she added.
"Turkey is absolutely important for us," the UNWTO's Jordanian secretary general Taleb Rifai said after he and Turkish Tourism Minister Nabi Avci signed the agreement in Madrid.
"Together we are sending a message to the whole world. Turkey is back in business. Turkey is ready to receive its visitors."
Major cities in Turkey descended into battlegrounds on the night of July 15 during a military coup attempt against President Recep Tayyip Erdogan.
The uprising has further undermined Turkey's tourism industry, already hit by repeated suicide bombings over the past year that have spooked visitors, including one in June that killed 47 people at Istanbul's main airport.
Avci tried to play down recent unrest, saying that jihadist attacks were a global problem that does not just affect Turkey.
He told reporters that the failed coup -- and the subsequent crackdown that has seen tens of thousands of people detained and sacked -- had "nothing to do" with tourism.
"Everyday life continues completely normally, all airports are open," he said.
"Commercial activities continue without any problems," he added.
"This state of emergency will only affect those implicated in the coup attempt.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
