Virgin Proudced to enter Indian entertainment market

After making a foray into the India's booming mobile and aviation market, the Virgin brand is entering Bollywood industry under the banner of Virgin Produced India.
Based out of Mumbai, the company promises to be a game-changing addition to the thriving Indian entertainment industry.
"At Virgin, we try to infused everything we do whether it's in the music, travel, or telecommunications industry with a sense of entrepreneurialism, innovation and fun," said Richard Branson, founder of Virgin Group.
"Virgin Produced brought those qualities to the entertainment industry, and now with the launch of Virgin Produced India, we are bringing them to one of the world's youngest and fastest-growing audiences," he added.

The company has entered into a partnership with Cinema Capital Venture Fund and Tantrik Group to launch Virgin Produced India to cater to the youthful and fast-growing Hindi-speaking population.
"For the last several years, Virgin Produced has started to change the Hollywood mindset by developing a new way of doing business. We know how to reach a younger demographic. And we are going to take our unique and successful business model and expand it in Bollywood and throughout India," said Jason Felts, Founder and CEO of Virgin Produced.
The company plans to tap into the enormous Hindi film market by making new content as well as with the remakes of popular Hollywood films and television programmes.

Virgin Produced, launched in 2010, produced 'Limitless', starring Bradley Cooper and Robert De Niro.