The World Tourism Organisation's Secretary-General Taleb Refai made the call after the deadly Bastille Day assault that left dozens dead, including children, and injured scores of others.
"This is the time to go visit France," Refai told reporters in Sri Lanka after attending a tourism conference in the island's former war zone of Passikudah.
He described yesterday's outrage as a "global disease" and said there was no place on earth that was immune from attack.
Despite a string of violent incidents against tourists in Turkey, Bangladesh, France, Belgium and Egypt, he said tourism was expected to grow globally by over 4.5 per cent this year.
He said attacks may affect a particular destination in the short term, but it would bounce back in the medium to long term.
Around 50 people remain in a critical condition after a truck rammed into crowds celebrating France's national day in the Riviera city.
