Will ramp up production at Sri City plant: Xiaomi

Buoyed by encouraging response to its handsets, Chinese smartphone maker Xiaomi -- which has a contract manufacturing facility with Taiwan-based Foxconn near here -- today said it would ramp up production by adding more assembly lines.
Currently, Xiaomi India sells various models produced at the manufacturing facility of Foxconn located at Sri City Special Economic Zone, Tada near Chennai.
"The plan is to increase number of (assembly) lines in our existing facility in Sri City (SEZ). We will be ramping up production," Xiaomi India Chief Manu Jain told reporters.
Besides ramping up production, Jain said the company along with Foxconn is holding talks with many state governments to set up two more manufacturing facilities in the country.

"We are exploring options to have two more factories. Discussions are on. We are discussing with multiple state governments (in this regard). We will announce once we finalise the location (for setting up the factory)," he said.
Declining to reveal any figures on the plant capacity at Chennai, he said the company sold 90,000 units of Redmi 3S Prime smartphone within eight minutes of its launch last week.

"Last week, we launched the model Redmi 3S Prime that is available in Flipkart and also in our e-commerce site Mi.Com. We sold over 90,000 units in eight minutes," he said, after launching the phone in Tamil Nadu market.

"Tomorrow the sale will begin at 12 noon in both Flipkart and Mi.Com website. This time we will be launching the Redmi 3S priced at Rs 6,999 along with Redmi 3S Prime variant priced at Rs 8,999," he said.
Xiaomi India retails Redmi 2, Redmi Note 3, Mi 5, Mi Max, Redmi 3S, Redmi 3S Prime in India. "75 per cent of our products sold in India are manufactured locally while Mi5 is fully imported from China," he said.
Asked whether the company would export products made at its factory, he said the products manufactured in India would cater to local demand.

On future launches, he said the company was looking to unveil "smart air purifier" currently sold in China in the domestic market before the winter season.
"That is something very exciting. We are looking to launch smart air purifiers some time later this year (in India). Maybe before winter season we may launch it", he said.
Xiaomi India currently has about 100 service centres across India including 70 exclusive outlets, he said.