There is such a thing as the "IKEA effect," which means "when individuals construct products themselves, they tend to overvalue their (often mediocre) creations," researchers said.
The "IKEA effect" highlights the importance of "self-agency": when you make something yourself, the work it takes to make that thing gives you a richer sense of initiative and ownership, they said.
The result is you get a more positive perception of your creation (even if it is made of particle board).
They said that previous studies in human-computer interaction have demonstrated that the "self-agency" effect is present in things as basic as customising the interface of a software application, resulting in more positive attitudes toward the technology, a heightened sense of control and identity, greater user engagement, and product attachment.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created.
The name is derived from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly.
One group of undergraduates were given a robot (a Kumotek KT-X Gladiator humanoid) that they had to equip with a battery, plug into a computer, and run through a simple software setup process, while the other group watched an experimenter go through the same steps.
After setup, both groups got to interact with the robot for 5 to 10 minutes. Afterwards, all the undergraduates filled out a survey full of questions about sense of ownership, sense of accomplishment, and how they felt about the setup process.
As with self-assembling furniture and self-designing products, building a robot also seem to have generated a positive "I designed it myself" effect, they said.
"The study suggests that even if you can sell your robot as fully assembled and ready to go right out of the box, people will like your robot better (and think that it is a better robot) if you let them participate in the setup process, and perhaps let them do a little bit of simple customisation," researchers said.
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