Answers to the Strategist Quiz (#474)

1. This Canadian-born company founder received a patent for an invention in the mid-1910s, after experiments at his Chicago boarding house that helped turn the commodity shippable. His brother too worked on the product and came out with an innovation when he used an iced rolling pin to flatten it. His invention, launched in 1950, introduced as __ De Luxe Process __. Name them.
   
   James L Kraft the founder of Kraft cheese. His brother Norman Kraft invented the Cheese Single.
    
2. In the 1996 Olympics, Michael Johnson took the gold in the 400m dash after finishing in 43.49 seconds and made history. He also helped a non-sponsor brand stage a coup and make history. Name the brand product Johnson used.
   
   He wore the Nike Gold shoes which was a light-weight pair of racing spikes given to him by Nike. Millions of TV viewers saw those Nike shoes on their screens and millions of Americans saw the same shoes slung around Johnson's neck a few days later on the cover of Time magazine
    
3. How did the ship SS Ancon make history in August 1914?
   
   SS Ancon was an American cargo and passenger ship that became the first ship to officially transit the Panama Canal in 1914.
    
4. Name the first award in the world that is given to long copies written in the advertisement industry.
   
   Longhand Awards. It is probably the only award show in the world that's trying to resurrect the dying art of writing. Started in 2012, the show has had the giants of copywriting judging it - Neil French, Indra Sinha, Satbir Singh, Ed McCabe, Tony Brignull and Chris d'Rozario to name a few. Longhand is self-managed, self-funded and well, self-advertised by Bodhisatwa Dasgupta.
    
5. Personalised customer recognition technology imagined in Minority Report shown in the film's shopping mall and Gap store scenes is close to seeing reality. A patent was awarded to this company for "a system and method for creating a customised guest experience at an amusement park". Name it.
   
   Disney Inc
    
6. In the 1968 Olympics, this athlete created a record which no one has surpassed so far. He has become the ambassador for an alcoholic beverage brand in whose ad he is waiting patiently hoping a 2016 Olympian will beat his record, and if so, he wants to buy the champ a beer. Name the person and the brand.
   
   Olympian Bob Beamon soared 8.9 metres in the Mexico Olympics in 1968. He is advertising for AB InBev
    
7. With which brand are the following connected: Lucky Curve, Depression Thrift and Jackknife?
   
   Erstwhile brand names of Parker Pens
    
8. Which venture capital firm had supposedly set up an anti-Microsoft fund to help start-ups take on the software company in some of its markets?
   
   Kleiner Perkins Caufield & Byers
    
9. Which global company runs programmes called Tatkal and Chai Cart in India?
   
   Amazon India
    
10. Whose logo is this?
    
    

Google Cardboard, a virtual reality platform

There were three correct entries to quiz No 474. Satchidananda Nayak from Nagpur, wins Rs 2000. The winner is based on the first correct entry received.