Answers to The Strategist Quiz (#527)

Answers to The Strategist Quiz, August 31, 2017

1. In the 17th century, Surat, Karwar, Bhatkal, Tellicherry, Baliapatnam and Cannanore had __ established by English companies. Explain the uniqueness of __.

1. 17th-century Anglo-Indian trade saw the setting up of “factories” in these locations. The term “factory” merely applied to premises on which the “factors” or agents of a trading firm, in this case the East India Company and Courteen Association, did their work. There was no manufacturing in the traditional sense

2. A statistician in 1945 at the insurance company that has Snoopy as its brand mascot got this brainwave during his lunch break. His sales numbers were down and he wanted to a way to impress his bosses. He found that the health premiums paid by the customers were hugely influenced by their weight. He realised that by lowering the threshold weight it could create thousands of more customers. He created a scientific metric. Name him and the metric he invented.

2. Louis Dublin of Met Life invented the BMI (Body Mass Index) metric

3. Which jewellery company was the first in history to lend its creations to a starlet attending the Academy Awards ceremony in the mid-1940s?

3. Harry Winston, known as the Jeweler to the Stars

4. Which brand was associated with what it claims in its advertising “India’s first blue film festival”?

4. The apparel brand Spykar introduced its autumn line in 2015 by using this concept

5. Connect a company founded in Munich in 1917 and the award-winning movies Life of Pi, Hugo, Gravity and Birdman.

5. Arri, considered the largest motion picture equipment supplier. It was founded in Munich as Arnold & Richter Cine Technik in 1917. These films used the Arri Alexa camera system and were Academy Award winners for best cinematography

6. Name the tea brand that carried out its first in-film campaign in the movie Barfi.

6. Goodricke Tea

7. In 1954, with a booming comics industry, Dr. Fredric Wertham of Bellevue launched a Congressional inquiry in the US when he blamed comic books and their gruesome, lurid covers for growing juvenile delinquency, and asserted that Batman, Robin, and Wonder Woman were __. Fill in the blank.

7. Homosexual

8. Connect Latin for milk and the Olmec tribe who lived in Central America and what do you arrive at?

8. Latex/rubber. “Olmec” comes from the Nahuatl word for “rubber and people”, so the word means “rubber people”. The first natives used the sap from the rubber tree and made elastic sheets that were further cut and made into bouncy rubber balls for a sacred game called ulama

9. Which brand’s lines are these: “We’re not made in California. And we don’t have a fruit for a logo”?

9. Micromax

10. Identify the brand from its logo.

10. MSG. MSG stands for “Mastana Ji”, “Satnam Ji” and “Gurmeet Ram Rahim”, the heads of the Sacha Sauda Dera so far. The products include a range of 150 items

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 1 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were one correct entry to Quiz No 527. The winner is Amrendra Kumar from New Delhi