Bbc World To Offer Hindi Content
Recognising the importance of the Indian market, BBC Worldwide, the commercial arm of British Broadcasting Corporation, has decided that for the first time BBC World will carry regional language (Hindi) programming on the main channel.
"We have plans to introduce additional programming (on BBC World) in Hindi," BBC World managing director Patrick Cross told Business Standard yesterday.
Cross said BBC would start off with about 30 minutes of Hindi news reports. The introduction of Hindi-language news programming is likely next year.
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BBC World, a 24-hour news and information TV channel, beams to South and West Asian audiences through its feed from the PAS-4 satellite. In Asia, the broadcaster also has a service aimed at Southeast Asia and other areas through the satellite.
Cross said realising the importance of a big market like India, BBC World would like to make regionalisation more effective.
"As part of this (regional) strategy, we also have appointed Vinod Bakshi to a newly-created post of resident director for BBC Worldwide India," Cross said. "India by far is the most important market for us," he added.
Pointing out that investments in India will increase substantially (BBC World has invested close to