CRM for SMEs

Adapt Software, the Indian arm of the US-based Adapt Software Applications, has launched a new version of their customer relationship management (CRM) application, ADAPTcrm, designed for the small and medium companies.

According to Ashish Kamotra, CEO of Adapt India, "Adapt CRM has given an option to the small and medium companies to enjoy an enterprise class CRM solution at a price that that gives greater value for money and higher returns on investment."

"We have used our initial year of presence in India to understand the requirements of Indian SME segment which has accepted the importance of CRM, yet has a very conservative approach towards its adoption," says Kamotra.

ADAPTcrm is designed so that there are no menus to learn and has an easy to use dashboard interface. Users with basic knowledge of Windows can operate it easily without any exhaustive training sessions, typical of other enterprise-class CRM applications.

It helps to integrate the sales, marketing and service modules along with ERP application, financial and accounting packages, mail client and all other popular office applications from multiple vendors.