Twitter consumer product chief Jeff Seibert to be replaced

Ed Ho, a senior engineering director, who has been at Twitter for 2 years, will replace the role on an interim basis

Micro-blogging website Twitter is all set to change its consumer product boss Jeff Seibert, who took over company's core product team last September, a media report said.

Seibert, who co-founded crash reporting solution Crashlytics, will go back to running Twitter's developer product suite Fabric, which he was doing before the promotion in the fall, a report on Re-code.com said.

Twitter still does not have a permanent replacement for Seibert and is planning to give Ed Ho, a senior engineering director, who has been at Twitter for two years, the responsibility to fill the role on an interim basis.

"This year we are focused on delivering on five product priorities -- refining our core service, live-streaming video, creators, safety and developers -- as well as recruiting great talent," a Twitter spokesperson was quoted as saying.

"We have successfully increased our shipping cadence on our core service and have asked some of our top leaders to take on key roles in the other priority areas," the spokesperson added.

Seibert was the fourth person to run Twitter's core product since early 2014.

He took over the day-to-day consumer product responsibilities from then-vice president of Product Kevin Weil, who would later move on to take the same role at Instagram as part of a massive executive exodus from Twitter in January, the report noted.

Seibert's appointment was the first major restructuring move by CEO Jack Dorsey, who was still technically "interim" CEO at the time.

As part of the change, Twitter is also adding a new branch to its product team, which will work with and help important users who create content for Twitter.

The team will be led by engineering vice-president Jeremy Rishel, who joined Twitter in 2013.