BASF expands R&D capability for automotive coatings in Asia Pacific

New laboratories, located at its Innovation Campus Asia Pacific in Shanghai (China), will strengthen regional R&D capabilities in proximity to key customers

BASF Innovation Campus Asia Pacific in Shanghai
BASF Innovation Campus Asia Pacific in Shanghai
BS B2B Bureau Shanghai, China
Last Updated : Jul 21 2016 | 3:38 PM IST
BASF is stepping up its regional research and development (R&D) activities for automotive coatings in a new platform at the BASF Innovation Campus Asia Pacific in Shanghai, China. At these coatings and coating resins laboratories, the company’s R&D team is innovating to address regional automotive customers’ growing demands for high-performance, quality and flexible coatings solutions with a lower environmental impact.

“We anticipated early the growth potential of the automotive industry in Asia, as well as the build-up of R&D capacities of our customers. One key enabler for future success is the globalisation of our R&D landscape and to establish an organisation to meet future market needs. That is what we did. We target to increase our R&D personnel in Asia Pacific, mostly in China,” said Peter Fischer, senior vice president, coatings solutions, Asia Pacific, BASF.

With high level of expertise and cutting-edge facilities, the new laboratories focus on R&D activities for coating formulations, resins, polymer synthesis, as well as coating applications for spray-coats and electro-deposition coatings. Latest coating application technologies also ensures that customer’s production line conditions can be simulated, creating superior values to customers.

In general, demand for sustainable and high-performance coatings that reduce volatile organic compounds in the automotive industry is on the rise. “We have built up significant R&D resources at the Innovation Campus in Shanghai, where many of our innovations are developed to benefit our customers. We will further invest and come up with new solutions that address growing demand of our customers for products that are sustainable, durable and esthetically pleasing,” added Rafael Bautista Mester, head of R&D and technology management, coatings solutions Asia Pacific, BASF. 

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 21 2016 | 3:35 PM IST

Next Story