BS Marketing Initiative

From Supermarkets to Healthcare Foundations, Space City's Creativity Is Everywhere

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4 min read Last Updated : Aug 23 2021 | 5:59 PM IST

The marketing industry is known to have cut-throat competition. With new marketing agencies emerging every other second, it is not easy to maintain an already existing marketing agency's position and quality.

The tactics of marketing now are very different from how it was done in the early years. It is due to the evolution in the marketing industry that was brought by a few pioneers, and one of them was Space City.

Space City is one of the many trend-setting companies that revolutionized traditional marketing tactics and strategies. Co-founded by Victor Van Amerongen and Amanda Alexander in 1992, Space City has established itself as one of the most reliable ad-making platforms for many top-notch brands.

Space City has been in the advertising industry for more than two decades and has improved and adapted itself to the audience's ever-changing behavior. Through the experience, competent nature, and attitude of its excellent leads, the company has managed to reach the heights of success in such a short time.

At an early stage, the creative heads at Space City acknowledged the change in the audience's taste. They could see that the audience was no more pleased with the kind of commercials that were being produced. This directly affected the sales of the product and the brand's reputation. So, to make a difference Space City devised a creative approach to present the brand's product.

They did not want to bore the audience with repetitive dialogues, the same faces, and the same storyline. Space City emphasized innovation and creativity with no bounds. They concluded to create visually enticing adverts that could grab the audience's attention and intrigue them to know more about the product. Space City is known for creating catchy jingles for famous brands that increased their popularity even more.

Over time Space City has evolved itself and adapted to the new trends. It believes in matching the pace of the rapidly changing technology and trends. It studies and observes the attitudes of the target demographic before planning or launching a project. This helps them gain insight into how the audience would react to the commercial.

Space City's expertise does not lie in creating niche-specific commercials. In fact, it is one of the very few London-based advertising agencies that develop commercials for all niches. They are known to be all-rounders, producing ads for different genres with the same quality, creativity, and approach. The fact that they are consistent with the quality and class has made them a favorite and most trusted platform in the eyes of the biggest brands.

They are known to come up with original, and out of the box ideas each time a client approaches them. From beauty and health care to food and clothing; Space City has covered all genres and has produced amazing commercials with a message for the audience. Their long list of clientele from all over the world includes Alzheimer's Society, Dairy Crest, Cadbury's, Everyday Loans, Elmlea, Experian, Insure and Go, Greater Anglia Trains, Karcher, Muller, Moneysupermarket, Nestle, The Post Office, Optical Express, Premier Stores, Prudential, Ryvita, RSPCA, Trailfinders, Sudocrem, Typhoo, Unison, Unilever, Virgin, Villa Plus, Wowcher and many more.

The creative ad producing agency did not limit itself to a single platform. Although T.V. remains the most effective advertising platform, Space City's new approach towards making media-independent commercials is benefitting them greatly.

Internet is the need of the hour, and Space City rightly acknowledges this fact. Producing commercials that fit the online audience's requirements and attracting them in the first five seconds is a tough job. In a world where skipping ads is a norm, Space City, the only agency that produces captivating ads, and that makes the user stop and watch the ad and not skip it.

To date, Space City is known to have produced more commercials than any other UK-based ad agency and has topped the Televisual magazine poll in this regard. This modern ad making agency is ranked at the 28th position in the Campaign Magazine chart of U.K. agencies and has grossed a total of over £50 million billings in 2018 and 2019.

With more than 25 years of acing the ad producing market, Space City is a force to be reckoned with! It has set for itself clear standards and goals that will guide them on the way to becoming the best ad producing agency in the world.

Topics :

Marketing

First Published: Aug 23 2021 | 5:59 PM IST

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