In July this year, based on Vahan data, Ather achieved a market share of 14.96 per cent, registering 10,118 vehicles, primarily driven by the delivery of its new family electric scooter, the Rizta. Sources say it has seen brisk bookings of over 35,000 vehicles.
However, the market is heating up as incumbent operators flex their muscle by entering the sub-Rs 1 lakh electric scooter segment, where Ola has dominated with the launch of its own models, which include both Bajaj Auto and TVS Motor Company.
As a result, Bajaj saw its biggest jump in vehicle registrations, which went up by 95.8 per cent to hit 17,689 vehicles. In terms of the share in the incremental increase from June through July, the incumbent player grabbed a 32.9 per cent share compared to Ather, whose share of incremental sales was at 14.96 per cent, and TVS at 20.9 per cent.