This display of financial discipline augurs well for both India and the industry. By effectively navigating external shocks without increasing their reliance on debt, the private sector has been able to build robust balance sheets.
The stage is, therefore, set for the private sector to deploy capital and invest in growth, which will not only create employment, build capabilities, and improve efficiencies, but also drive consumption, and translate into better sales growth. We recommend two actions for companies to reinvest their profits.
1. Manufacturing companies must use the surplus to digitise the production value chain with the goal of efficiently designing, building and selling innovative products and services catering to the needs of the discerning Indian consumer.