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The market of major domestic appliances saw an 18 per cent value-based growth in the first half of 2024, helped by a strong demand for essential household items, according to a report from GfK. The growth in MDA (major domestic appliances) market was led by Key categories such as air-conditioners and refrigerators, which reported a growth of 30 per cent and 7 per cent, respectively. "This growth is 3X of growth in 2023 over the previous year," said the report from GfK, which is now an NIQ Company, a leading global market and consumer intelligence firm. The small domestic appliances market recorded a 29 per cent increase in value, reflecting heightened consumer interest in home convenience products, according to the report. The report also added that customers are now looking for feature-rich and premium products, which is fuelling the value growth in the appliance segment. Now washing machines with capacities of 9kg or above have recorded an "impressive growth rate of 30 per cent"
Mitsubishi Electric will set up a plant to manufacture air conditioners and compressors at Mahindra World City Developers' industrial park in Chennai with an investment of USD 222 million. The new factory will be Mitsubishi Electric's first air conditioners and compressors manufacturing facility in India. This factory will cater to the growing air conditioner demand in the domestic market and is expected to begin operations by October 2025, Mahindra Lifespace Developers said in a regulatory filing. Mahindra Industrial Park Chennai Ltd (MIPCL), a joint venture between Mahindra World City Developers Ltd and Sumitomo Corporation of Japan, has signed Mitsubishi Electric India Pvt Ltd and has given land in its industrial park to set up the facility, it added. "Recognised as the world leader in electric and electronic equipment manufacturing, Mitsubishi Electric will set up a plant to manufacture air conditioners and compressors spread across 52 acres at Origins by Mahindra, Chennai," the
Air conditioning and commercial refrigeration major Blue Star aims to grow its revenue to Rs 10,000 crore in the medium term and plans to enter North American and European markets, according to the latest annual report of the company. The company is now gearing up for the next phase of growth and as part of that, is focusing on building scale. The next phase of growth will see Blue Star becoming a more eminent player on the international front and consolidate its position in the Middle East, Africa, and South Asia regions with deeper market penetration and the introduction of innovative products and solutions, said Vice Chairman & Managing Director Vir S Advani. "We have set more ambitious goals to expand our global footprint with a strategy to enter North America and Europe as an Original Design & Manufacturing (ODM) solutions provider," said Advani while addressing shareholders. Besides, Blue Star will further strengthen its R&D and innovation capabilities and deploy the