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Eyeing a large untapped opportunity in the young adult segment, Aditya Birla Health Insurance Company Ltd (ABHICL) on Tuesday launched a health insurance plan targeted at people aged 25-35 years, where penetration is below 15 per cent even though the cohort makes up about 65 per cent of India's population. The standalone health insurer introduced Activ Yuva, a wellness-focused health insurance product designed to keep customers engaged beyond hospitalisation through rewards linked to healthy lifestyle habits such as nutrition, fitness and sleep. "We see a significant opportunity in the 25-35 age segment. While they account for nearly 65 per cent of the country's population, their share in health insurance is less than 15 per cent," ABHICL Chief Executive Officer Mayank Bathwal said. ABHICL is a JV between Aditya Birla Capital Ltd and Momentum Group of South Africa. Bathwal said the company expects to grow faster than the health insurance industry, although he declined to provide a
With the onset of COVID-19, it has become imperative to realise the importance of health and wellness, alongside having a comprehensive health insurance policy.Keeping this in mind, Aditya Birla Health Insurance (ABHICL), the health insurance arm of Aditya Birla Capital Limited, has introduced an array of services and product solutions that will enable customers to take care of their health in such difficult times.ABHICL is planning to reduce the Initial waiting period from 30 to 15 days for all the policyholders for COVID-19 related Inpatient Hospitalization claims. This offering will be launched for policyholders shortly.Another new key offering that will be introduced is the extension of the Home Treatment Facility to policyholders, otherwise requiring hospitalization and where policyholder have been advised Home Treatment by the treating Doctor in line with the ICMR Guidelines. This Home treatment facility would be provided on a cashless basis through our Network Providers and ...