Brand Endorsement

From gated societies to corporate campuses, the sport is sweeping the country

Dhoni's leadership has been credited for attracting top-tier sponsors and maintaining CSK's mass fan following

Tune in to hear Akshay Mehrotra, CEO of Fibe, discuss how they provide credit to youth and the key marketing tactics reshaping the fintech landscape!

Authentic people are those who stay true to themselves, their values, and their beliefs

Metro AG clarified in its latest annual report that the payment is part of the transitional services and licences provided by Metro AG

In the World Cup 2023, Shami has picked up 23 wickets in six matches, including three five-wicket hauls

From LV and Cartier to Cannes, the actor has had a sizeable brand presence this year

Face charge of incorrect declaration to dodge tax

Cricket legend Sachin Tendulkar has emerged as the top sports celebrity followed by Virat Kohli and M.S Dhoni in the Brand Endorser Report 2022 prepared by Hansa Research

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

Arjun endorses redBus, KFC, Zomato and Astral, and charges Rs 7.5 crore per brand endorsement. Ranveer Singh, on the other hand, charges Rs 3-3.5 crore per endorsement

Book review of Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Now the world's highest-ranked wicketkeeper-batsman, Pant has shown he's one to deliver

With over 400 million users, India is among the biggest markets for WhatsApp

The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation

Rather than one endorser, advertisers today are counting on a number of them to tell their story differently

Sania Mirza and Saina Nehwal are getting paid in between Rs 35-50 lakh per brand endorsement which is at par with any top cricket player, except MS Dhoni and Virat Kohli

A look into the current scenario of Dhoni and Virat's endorsements

A formal report on the proposal by a Parliamentary Committee to fine or even jail brand ambassadors in misleading ads is expected soon