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Firstsource Solutions, a provider of business process management services, on Monday named Kumaran Shanmuhan as the Chief Strategy Officer, with immediate effect. The appointment is a step in advancing Firstsource's 'UnBPO vision', which the company described as transformative reimagining of outsourcing driven by expertise, technology, and outcome-oriented solutions. Announcing the appointment of Shanmuhan as the Chief Strategy Officer, a release by Firstsource, an RP-Sanjiv Goenka Group company, said he will spearhead the strategic consolidation of hyper-personalised solutions, AI-driven operations, domain expertise, and a partnership-first mindset, in line with a market strategy that amplifies momentum, accelerates growth, and maximises value. "As the industry undergoes a fundamental shift from labour arbitrage to technology-driven, outcome-focused solutions, having a clear and bold strategy is critical to staying ahead of disruption," Ritesh Idnani, Managing Director and CEO, ...
/ -- Firstsource Solutions Limited (NSE:FSL) (BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world's first real-time speech understanding platform, to enable next-level customer conversations powered by AI. Aligned with Firstsource's UnBPO philosophy, the integration of Sanas' Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriersenhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable valueboosting agent ...