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Flipkart is on the "same page" with the government on the Digital Personal Data Protection Bill 2023 which was cleared by Parliament, a senior official of the e-commerce major said on Thursday. Parliament on Wednesday approved the Digital Personal Data Protection Bill that introduces several compliance requirements for the collection and processing of personal data and provisions for up to Rs 250 crore penalty for any data breach. The government expects to implement Digital Personal Data Protection Act 2023 within 10 months. "Obviously I think this is a very good move. We all are on the same page and as it has been just passed we are reviewing it and normally for example as I mentioned we have all the data in India. So, this is most important for us. "So, we will continue to sort of look at the Bill, read this and make sure that if there are improvements needed ... we will continue to do that," Flipkart's Chief Corporate Affairs Officer Rajneesh Kumar told PTI on the sidelines of a
Consumer technology startups in India which spend a lot of money on buying customers through discounts and advertising could be in for a rude shock as the Income Tax department could ask them to begin classifying their marketing expenses as capital expenditure.The move could mean that many startups would have major tax liabilities as the money they spend on marketing activities will no longer be considered a cost to the company. Right now, most consumer tech startups report this expenditure under marketing expenses that is deducted from their revenues, causing them to post losses.The Economic Times first reported on Monday that Flipkart had lost an appeal against the IT department over the reclassification of marketing expenses and discounting as capital expenditure. The report stated that the IT department's move could affect all large e-commerce firms in the country as well as startups."It's a significant liability. If the tax department's stance is taken, essentially marketing and .