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Studies of the computer industry often note that the same companies rarely maintain leadership through two successive phases of the industry's evolution. IBM's marketshare in the 1960s, exceeded the collective share of the next five companies, which were called the "BUNCH" - Burroughs, Univac, NCR, Control Data and Honeywell.But, IBM failed to keep that dominance in the personal computing era, where Microsoft and Apple came to the fore. Microsoft and co. failed to translate dominance of standalone personal computing into dominance of the internet. New players like Google exploited the Web better. Google in turn, has struggled to hold its lead in the era of social media where Facebook has taken over.It's been similar with devices. PC-makers like Dell and HP-Compaq were stumped by mobiles. Nokia was the 800-pound gorilla of the mobile feature phone. Blackberry was a pioneer in smartphones. Neither has managed to hold onto #1. Apple bounced back with the iPod and became the world's most v