Nielsen

Our B2B business was very good, but it got impacted because of the same reason that industry expected the market to come off, says Angshu Mallick

Nielsen's March 2025 data shows JioHotstar dominating mobile OTT content in India with top rankings across movies, original series, and non-original segments

Demand for fast-moving consumer goods (FMCG) in rural India stood at 8.4 per cent in the March quarter, compared to 9.2 per cent in October-December of 2024

The company has recruited about 2,500 people in the last 12 months in India

India's rural areas - which account for just over a third of consumer goods sales have proven a bright spot

Industry growth steady and reflects resilience and adaptability, says consumer research firm NielsenIQ

Rural demand is on the recovery path, marked by a growing preference for larger packs: NielsenIQ

Unilever's underlying price growth was 13.3% at its height in the fourth quarter of 2022, with prices at its home care business up nearly 17%

ITC is now the largest FMCG company in India as it recorded food sales of Rs 17,100 crore during the first nine months of 2023-24

The survey also said that parents play a vital role in a family to discuss and fight mental health issues

The study also revealed that for 68 per cent of consumers, Amazon.in is the go-to online shopping destination

The top two reasons for the low participation of kids are 'lack of time' and the need to 'focus on studies': PUMA-Nielsen sports survey

David Kenny, head of Nielsen, talks to Vanita Kohli-Khandekar during his visit to India this week

Nielsen will go private for $10.06 billion in a sweetened deal with a consortium of private equity firms led by Brookfield Asset Management, days after the firm rejected a takeover bid from the group

Nielsen is being acquired for USD16 billion, including debt, about a week after the TV ratings and marketing data company rejected a USD9 billion offer

Company posts 9% YoY increase in net profit, 11% growth in revenues

The study also highlights that 44% of parents have reported fear of math as a prominent factor for learning loss

Data shows, the modern trade channel recovered to 83 per cent of the pre-Covid levels in June

With billions of dollars spent every year on original programming--and movies now being launched via OTTs with theatres remaining shut--the need for audience measurement is stronger than ever

The streaming share is increasing rapidly. It stood at about 20 per cent last year, Nielsen said