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The country's leading paint manufacturers expect competitive intensity to remain elevated in the coming months, even as they foresee an improvement in demand and volume growth in the March quarter (Q4), along with sustained margins. The top management of leading paint companies, such as Asian Paints, Kansai Nerolac, Berger Paints and AkzoNobel India, in their earnings calls, acknowledged the impact on sales in October and a sustained recovery in November and December. The markers also pointed out the impact of a shorter festive period, along with a prolonged monsoon, on sales in the December quarter. They remain cautiously optimistic that the cyclical recovery, infrastructure push and stabilising consumption patterns will support volume growth even as competitive intensity stays elevated. Asian Paints MD and CEO Amit Syngle said the market continues to witness strong competitive pressure with no signs of a pullback. He added that the company is focusing on structural cost reductio