Dhoni filed his trademark application through the Trademarks Registry's Kolkata office under Class 41, which covers education, training, entertainment, sporting, and cultural activities
The term 'Captain Cool' has long been linked to MS Dhoni's calm leadership style; the trademark bid now seeks to officially secure the title under sports training and coaching services
Fourteen trademark applications have been filed in India alone for 'Operation Sindoor', the term used for India's missile strikes on terror sites in Pakistan and PoK
Having a trademark registered in the US is crucial for sellers on Amazon, whose brand-registry program rewards officially trademarked products with more site visibility and a higher listing in search