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Japanese consumer electronics brand JVC is re-entering into the India TV market through a brand licence agreement with Noida-based Super Plastronics Pvt Ltd (SPPL). Earlier, the Japanese brand had entered India's TV market in 2019 in partnership with Veira Group, an original equipment manufacturer (OEM) for consumer durables. Before that, JVC was having a technological partnership with Onida Electronics (formerly known as Mirc Electronics), which had launched colour televisions. In its latest innings, JVC has launched its range of premium smart QLED televisions through SPPL, which will be available exclusively on Amazon's e-commerce platform. SPPL, which already has a portfolio of five global brands, operating in the TV and appliances segment, which includes Thomson, Kodak, Blaupunkt, and White-Westinghouse (Trademark of Electrolux), will manufacture a JVC brand set for the Indian market. Earlier this month SPPL, as per its growth ambitions, is said to have tie-ups with Shenzhen .
Consumer electronics major Thomson will enter the laptop market in India in the next two quarters and is also considering to export smart TVs and other products manufactured in the country to foreign markets, a company official said on Wednesday. Thomson, owned by Technicolor SA, said it is "pretty satisfied" with the quality and standards of manufacturing by its India brand licensee Super Plastronics Pvt Ltd (SPPL), which is investing Rs 300 crore to set up a fully-automated plant at Hapur in UP to increase its manufacturing capacity to 2 million TV units per annum. Thomson, which sells laptops in niche markets such as the US, France and other parts of Europe, will enter the laptop segment in India in the next two quarters in the entry, mid, and premium segments. India is one of the fastest growing markets for Thomson, which re-entered India through SPPL in 2018 after 15 years and is aiming to be among the top five global markets, said the company's Technicolor Trademark Licensing
Super Plastronics Pvt Ltd (SPPL), a TV manufacturing company having licenses of several global brands, expects to have around 8 per cent market share of the smart TV market in the next two years, said director and CEO Avneet Singh Marwah. The company has a portfolio of five global brands, operating in the TV and appliances segment, which includes - Thomson, Kodak, Blaupunkt, White-Westinghouse and White-Westinghouse (Trademark of Electrolux). SPPL, is increasing manufacturing capacity from the current 7 lakh units to 2 million units annually with its upcoming greenfield manufacturing facility at Hapur, in Uttar Pradesh, where it is investing Rs 300 crore to set up a fully-automated plant. "We are aiming to generate a revenue of Rs 1,200 crore in the current financial year 2023-24 and Rs 2,000 crore in the next fiscal," Marwah told PTI. In FY 2022-23, SPPL had a revenue of around Rs 700 crore and sold 4.5 lakh units of smart TV. Currently, SPPL is getting the highest contribution o
The appliances and consumer electronics industry is projected to double to Rs 1.48 lakh crore by 2024-25, according to a report. The market is expected to see acceleration in growth on account of surging rural consumption, reducing replacement cycles, increasing penetration of retail, a wide choice of brands and products at various price points, it added. The industry had a total market size of Rs 76,400 crore in 2018-19, in which Rs 32,200 crore was contributed from domestic manufacturing, according to the joint report by CEAMA and Frost & Sullivan. The report is based on product categories, which include air conditioners, refrigerators, washing machines, television (TV) and audio. "The overall market size of the five categories covered in this project for the year FY19 is 76,400 crore and the market is estimated to grow at a CAGR (compound annual growth rate) of 11.7 per cent till FY25," the report said. It also suggests that domestic value addition for "ACE (appliances and ...