Water Purifiers

Eureka Forbes rallies 10%, hits new high; brokerages see more upside

Analysts remain positive on Eureka's growth prospects, owing to its high brand equity, capable management team, and asset-light business model.

Updated On: 28 Nov 2025 | 2:02 PM IST

Eureka Forbes gets two 'Buys' in 12 days; why are analysts turning bullish?

Eureka Forbes share: Analysts see strong growth momentum, margin expansion, and deeper traction in after-sales services as catalysts for sustained shareholder returns.

Updated On: 17 Sep 2025 | 8:36 AM IST

How Social Entrepreneurship can Drive Businesses Towards Success

Manager’s Mantra presents an insightful conversation with Advait Kumar, Founder of Boon. Advait shares valuable lessons for future managers and entrepreneurs.

Updated On: 06 Dec 2024 | 6:01 PM IST
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Water tech company AO Smith completes acquiring Pureit Business from HUL

Global water technology company A.O. Smith Corporation on Friday announced the completion of the acquisition of FMCG major HUL's water purification business Pureit. HUL, in a regulatory filing, said it has "completed the sale and divestment of its water purification business carried under the brand Pureit'." Pureit offers a broad range of residential water purification solutions across India, Bangladesh, Sri Lanka, Vietnam and Mexico, among others. HUL in July this year announced the sale of its water purification business to AO Smith India Water Products for USD 72 million (about Rs 600 crore), as part of a global transaction by its parent Unilever. While AO Smith Corporation, in a statement had said the purchase price would be approximately USD 120 million in cash, subject to customary adjustments. Commenting on the completion of the acquisition, A. O. Smith Chairman and CEO K J Wheeler said, "This acquisition aligns with our strategy of adding scale and enhances our premium wate

Updated On: 01 Nov 2024 | 4:28 PM IST

AO Smith Corp completes acquisition of Pureit from Hindustan Unilever

Pureit complements our premium brands in the market, and their strength in e-commerce will allow us to expand our presence in that channel, said Kevin J Wheeler, AO Smith's chairman and CEO said

Updated On: 01 Nov 2024 | 2:05 PM IST

HUL gains 3% as Board approves sale of 'Pureit' to AO Smith for Rs 601 cr

HUL selling Pureit: HUL has been offloading non-core brands for a while now, as it wants to focus on core areas

Updated On: 16 Jul 2024 | 12:28 PM IST

Nomura upgrades Eureka Forbes to 'Buy', sees 23% upside on cheap valuation

Margins, too, analysts at Nomura added, have multiple tailwinds from higher spare/ service revenue, direct-to-consumer sales, and operating leverage, which will drive expansion

Updated On: 30 May 2024 | 11:20 AM IST

UC Native M2 review: Not perfect, yet a better water purifier than others

As Urban Company's inaugural branded product, the Native M2 meets expectations, albeit with room for improvement, especially concerning water wastage and noise issues

Updated On: 19 Apr 2024 | 4:10 PM IST

Kent RO Systems to enter US market, targets Rs 2,000 cr turnover in 3 yrs

Home-grown water purifier maker Kent RO System aims to enter the US market next fiscal and expand its appliances portfolio as it targets a Rs 2,000 crore turnover in the next three years, its Chairman & Managing Director Mahesh Gupta said. Besides, Kent RO Systems, which has invested Rs 500 crore on expansion in the last three years, has plans to invest Rs 300 crore more to set up a new fan manufacturing unit at Yamuna Expressway in Uttar Pradesh, he said. The company, earlier known for water purifiers, is diversifying its portfolio and enhancing its presence in the appliances segment, especially small kitchen appliances. Gupta expects new categories to contribute half of the revenue in coming years. Over its foray into the US market, Gupta said Kent RO System has entered into a brand licensing agreement with Black & Decker. As part of that, it will manufacture and ship its range of water purifiers under the brand name of the Maryland US-based manufacturer. "We will be going .

Updated On: 21 Jan 2024 | 12:29 PM IST

How to choose the best water purifier for your home: Things to know

To choose the best water purifier, you need to know the quality of water at your home, besides several other important factors

Updated On: 26 Oct 2023 | 9:13 PM IST

Want to have lion's share of the premium water segment: Bisleri Int'l CEO

We would like to hit the Rs 500 crore mark in the next three years, even to call it making an entry, said George

Updated On: 03 Oct 2023 | 3:08 PM IST

Govt to ask RO cos to make repair, service charges public at Monday meeting

Aim is to create awareness among consumers and protect them from being overcharged; another issue is the practice by manufacturers to compel users to download apps in order to make complaints

Updated On: 19 Nov 2022 | 12:15 AM IST

Home durables: Govt moves to protect consumers' right to repair-maintenance

The government has sent letter to 23 home appliance companies, including LG, Samsung, Havells, Philips, Sony, and Bluestar

Updated On: 31 Oct 2022 | 6:10 AM IST

Eureka Forbes managing director and CEO Marzin Shroff to step down

Shroff, who was leading the company for the last five years, will move to a new role as senior advisor to both Advent International and Eureka Forbes Ltd, said a company statement

Updated On: 21 Jun 2022 | 6:44 PM IST

SC stays NGT ban on water purifiers where TDS below 500 mg per litre

The top court was hearing an appeal filed by the Water Quality India Association challenging the December 1, 2021 order of the NGT

Updated On: 02 Mar 2022 | 1:40 AM IST

CES 2021: Samsung introduces its first-ever AI-powered water purifier

Samsung Electronics on Tuesday introduced its first-ever water purifier as the tech giant enters the fast-growing home water purifier market amid the pandemic-induced stay-at-home trend.

Updated On: 12 Jan 2021 | 10:52 PM IST

UK university offers water purification solutions for Indian farmers

Water experts at the UK's University of Birmingham say they have designed a low-energy and high-efficiency means of purifying water for India's rural farming communities

Updated On: 21 Oct 2020 | 7:26 PM IST

DrinkPrime, 'pay-as-you-use water purifier' start-up, raises Rs 21 crore

DrinkPrime allows users to subscribe-to-use the company's water purifiers, rather than bearing upfront costs

Updated On: 18 Aug 2020 | 3:06 PM IST