Coffee King: Book on CCD weaves cautionary tale for investors, regulators

In uncovering how CCD was run as a one-man show, this book weaves a cautionary tale for investors, regulators, consumers, and even fellow journalists

Coffee King: The Swift Rise and Sudden Death of Cafe Coffee Day Founder V G Siddhartha

by Rukmini Rao and Prosenjit Datta

Published by Pan

Macmillan India 224 pages ₹699

 

“If you were a teenager in Bengaluru in the late 1990s, CCD was your go-to adda. All the cool kids hung out at CCD,” writes journalist Rukmini Rao in her introduction to the book Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V G Siddhartha, which she has co-authored with Delhi-based journalist and editor Prosenjit Datta. Ms