On the surface of electoral politics

What shapes election outcomes in India? Psephologist Pradeep Gupta's book attempts to answer this question and argues money is not the sole determinant

Who Gets Elected: How and Why 

Author: Pradeep Gupta

Publisher: Rupa

Pages: 161

Price: Rs 495

Pradeep Gupta, psephologist, is not one to hide his light under a bushel. He describes himself as India’s No 1 pollster, drawing, no doubt, from the fact that the company he founded, Axis My India, has predicted the outcome of many elections accurately. He summarises the challenge: “In May 2019, when the country saw general elections, we reached out to over 800,000 people across the country and interviewed them to understand which way the election pendulum would swing. The effort was worth it: We managed to predict the