Enterr10 Television’s Dangal TV was barely known. Then in 2019, it burst through the television (TV) screen to become the most-viewed channel across the Hindi heartland ahead of Star, Zee, or Colors. Last year, it displaced Sun TV to become the most-viewed channel in India across languages. It now dominates the fastest-growing part of the Rs 69,600 crore broadcasting business — ad-supported, free-to-air TV, with top advertisers such as Hindustan Unilever and Nestlé on board. How did an unknown company from Indore force the Big Four (Star, Sony, Zee, and Viacom18) out of their top spots in general