Britannia Industries bets on volume-led growth, regional expansion

Britannia Industries aims to boost volume-led growth by investing in core brands, expanding its regional focus, and staying price-competitive across markets, says MD Varun Berry

Britannia Industries is looking to drive volume-led growth as it looks to target regions, consumer-centric products and distribution. The company also wants to make sure that it is price-competitive in each of the regions. 

 

“We are going to invest behind our key core brands as we’ve been doing,” Varun Berry, vice chairman, managing director and chief executive officer, Britannia Industries told investors in its analyst conference call after its results, which it announced on Wednesday. He added that during the inflationary period, there was a bit of a setback in its investments. 

 

“But now, we are very