Two young men jostle in a rickshaw as it clatters along a narrow, bustling lane of North Kolkata, each with a leg dangling over the side of the vehicle, a bulging sack of cosmetics nestled between them. The protagonists here are the founders of Emami — Radhe Shyam Agarwal and Radhe Shyam Goenka — childhood friends who gave up cushy corporate jobs to build a fast-moving consumer goods (FMCG) company.
From a 200-square-feet rented space on Muktaram Babu Street in North Kolkata, brand Emami stepped into the competitive world of FMCG 50 years back, armed with just