Is Fever FM shutting down? Dropping the 'radio' to amplify the game

Fever FM's announcement puts the spotlight on why radio can't seem to grow and what would help it to

Ramesh Menon looks deadly serious. The chief executive officer of audio business for HT Media’s Fever FM, Radio One and Radio Nasha is announcing that Fever will be shutting down its station because of market conditions. 

His video address, released on LinkedIn on Tuesday, promptly triggered speculation on whether this was a gimmick. The Rs 1,862 crore HT Media (revenues FY23), which publishes Hindustan Times (English) and Hindustan (Hindi), is after all a publicly listed company. Any announcement on shutting down a business would first be made to the stock markets. HT Media has done nothing of the sort, so