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ITC Hotels bets on upper upscale and mid-scale growth over luxury

ITC Hotels expects faster growth in its upper upscale and mid-scale brands like Welcomhotel, Fortune, and Storii as luxury expansion opportunities remain limited in India

Anil Chadha
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Anil Chadha, MD, ITC Hotels

Roshni Shekhar Mumbai

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ITC Hotels, which has a target to cross 220 hotels by 2030 in India, expects its brands under the upper upscale segment and mid-scale segment to grow at a faster pace compared to its luxury brands, like ITC Hotels and Mementos.
 
“Luxury (segment) is not going to be fast-paced because the opportunities are very limited,” Anil Chadha, managing director of ITC Hotels, told the media on the sidelines of ‘The Branded Residences Summit’ in Mumbai. “Everybody wants a luxury tag, but they (hotels) don't have a product to match the luxury tag…Tier II, III cities want an ITC