Reliance Jio takes contrarian call on 5G services, not to raise tariff

Not to raise tariff; focus not only on mobility but also on connecting India's over 330 million households with broadband based on 5G last-mile connectivity

Reliance Jio has made a contrarian call vis-à-vis competitors by deciding not to raise 5G tariff, which is currently at the same level as 4G, according to a top company executive. While competitors are batting for a rise in rates, Jio is banking on increased data usage to drive revenue. By not imposing any barrier on consumer data usage, the executive said, the company was also following a strategy different from both global and domestic telcos in the 5G space.

The executive added: "More data usage will lead to higher revenues and better average revenue per user (Arpu). Why should