Licious expands 30-minute meat delivery to 60% of its customer base

Licious expands express delivery, boosts hubs by 40% and taps India's $55 bn protein market, aligning with rising consumer demand for on-demand fresh meat and seafood

Licious, the online meat and seafood retailer, has expanded 30-minute delivery to serve 60 per cent of its 1.2 million customers as it aims to capitalise on India’s $55 billion protein market, said sources.

 

In seven cities, more than half of Licious’s consumers already avail of the service called Flash. The company has increased its delivery capacity by 40 per cent to support cold-chain logistics that maintain low temperatures from sourcing to doorstep — a technical challenge that differentiates meat delivery from standard quick commerce.

 

Once a category associated with traditional purchases, fresh protein is increasingly shifting toward high-frequency, on-demand