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India-UK trade deal upshot: Norton gets thrust ahead of its India launch

Norton V4 is expected to be one of the costliest bikes to be available for sale in India, for around ₹50 lakh

Norton, TVS
premium

TVS Motor Company MD Sudarshan Venu was spotted riding the bike in the UK. Venu said the deal would open opportunities for Indian companies to take ‘Make in India’ to the world.

Shine Jacob Chennai

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Norton Motorcycles carries the tradition and early passion of human beings to self-propel beyond the bicycle, with a rich history spanning around 123 years, starting in 1902. Since then, it became a symbol of freedom, rebellion, and technological advancement during the two World Wars and beyond. On Wednesday, the same brand became a symbol of India-UK trade ties when Prime Minister Narendra Modi and his British counterpart Keir Starmer posed with the motorcycles after the signing of the free trade agreement (FTA), giving the super-premium product a much-needed thrust ahead of its India launch this year.
 
Norton is expected to