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P&G Hygiene sees urban stress persisting and rural demand rebound

P&G Hygiene and Health Care highlights healthy rural recovery and strong economic indicators but remains cautious due to weak urban demand and global uncertainties

Speaking on the feminine care category in India, V Kumar, Managing Director and Chief Executive Officer at P&G India, told investors on PGHHC’s call that the category has grown 100 times over the past 30 years.
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Speaking on the feminine care category in India, V Kumar, Managing Director and Chief Executive Officer at P&G India, told investors on PGHHC’s call that the category has grown 100 times over the past 30 years.

Sharleen Dsouza Mumbai
Procter & Gamble Hygiene and Health Care (PGHHC) on Thursday said that urban India has been facing financial challenges and that the company continued to hold a cautiously optimistic outlook for the future.
 
At its investor day, the company said rural demand was showing signs of healthy recovery, thanks to healthier monsoons and rural wages picking up, and at this point, urban demand was not following the same trend.
 
“We continue to hold a cautiously optimistic outlook for the future. With steady government and private investment, and economic indicators of tax collections and foreign reserves continuing to be healthy, there