 "Kulmeet Bawa, President and MD, SAP Indian Subcontinent")
At a time when globally tech budgets are getting slashed, global software giant SAP said that its India business can yet again register triple digit growth for CY23. To give the India growth story a boost, SAP today announced the launch of the Grow with SAP offering, which is aimed at small and medium-sized businesses.
"Last two years we have been seeing triple digit growth quarter on quarter and we do not see that coming down or dampening. We now see more mid-market and small sized companies adopting a lot of solutions as we also make it easier for them to use," said Kulmeet Bawa, president and MD, SAP India Subcontinent.
To be able to keep the momentum of growth in the country, SAP today announced the launch of Grow with SAP initiative. The offering is targeted at the midsize customers in India to adopt cloud ERP that enables speed, predictability, and continuous innovation.
Bawa also added that though small and medium businesses constitute 80 per cent of its customer in India coming from the small and medium segment.
"We more than doubled our client base in the last two years, that too on a large base. Globally, India has one of the largest footprints of the growth and pace we are seeing," added Bawa. Of the total customer base of 13,500 in India, about 10,660 are from SME.
The latest offering Grow with SAP comes after the company took feedback from customers on what they were looking for when it comes to tech adoption. "Rise with SAP was our offering with private cloud, this new offering is on public cloud. And this is based on the nuggets were collected last year. Grow with SAP will have largely new customers with a greenfield approach for their tech landscape," added Bawa.
On the uncertain macro and the impact of it on the India business, Bawa said that there was no tempering of business sentiment in India. "We have not seen any slowdown. At least in the last 45 days or so the sentiment is very bullish," added Bawa.
Earlier this year, the company had stated that globally it will lay off nearly 3,000 people. When asked what was the impact on India, Bawa said that India is growing.
"When our CEO came to India earlier this year, he said that we will be doubling our footprint in India. As for the restructuring, the company did a targeted restructuring. We were clear that we will continue to hire but we will focus on areas of strength like cloud. Deep dive in areas where we can give better services to clients," added Bawa. He also told Business Standard that India was not too much at a disadvantage when the decision was taken.
SAP’s total headcount in India is 15,000.
