Business Standard

Stars align for astrotech: Astro startups' revenues get festival fillip

Despite an apparent dip in investments, several firms have reportedly been in talks to raise fresh capital this festival season

astrotalk, astrology
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Aryaman Gupta New Delhi
For astrotech (astrology-technology) startups in a deeply religious country, it was only a matter of when and not if. The ongoing festival and wedding season in India has proven auspicious for astrotech firms, resulting in a significant uptick in their revenues thanks to rising consumer demand.
 
This has opened the door for many of these firms to initiate funding talks, as investors are also hedging their bets on them.

Vama, a virtual astrology and spiritual platform, claims a boost to its operations by as much as 70 per cent during the festival period.
 
“The festival season has indeed been a

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