Tata Starbucks looks to stir a local brew for its India expansion

India still lags global markets like China and the US, where Starbucks has the highest and second-highest number of stores, respectively

Tata Starbucks intends to focus on introducing locally relevant formats and experiences to expand its India presence, the firm’s Chief Executive Officer Sushant Dash said in an interaction. He added that the brand will add a Reserve store — premium outlet with exclusive brews — in Bengaluru, the second such store after Mumbai.

 

Speaking at the launch of the firm’s first drive-through outlet in South India, spanning 2,800 sq ft in Bengaluru's Electronic City, Dash said the country's technology capital was crucial for its India story.  

 

TATA Starbucks operates around eight drive-thrus, including one in Bengaluru. Their first drive-thru opened