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We are now trying to reinvent Dabur as Dabur 2.0: CEO Mohit Malhotra

The brands being repackaged include the Rs 1,000 crore - Rs 1,500 crore Dabur Amla hair oil and Vatika shampoo in the home and personal care category

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Dabur

Akshara Srivastava New Delhi

3 min read Last Updated : Sep 26 2023 | 7:58 PM IST

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Home-grown FMCG major Dabur India has undertaken a repackaging exercise for a host of its brands as it looks to tap into a younger user base, especially when consumers are more circumspect about their buying choices amid high inflation.

“The idea is to make a pack more consumer-friendly with ergonomically better designs that are easier to hold and use,” Mohit Malhotra, chief executive officer, Dabur India, told Business Standard in an interaction.

The brands being repackaged include the Rs 1,000 crore – Rs 1,500 crore Dabur Amla hair oil and Vatika shampoo in the home and personal care category. The

Topics : FMCG Dabur India Dabur ESG

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