Startups get a makeover, rename parent firms to signal scale, IPO readiness

India’s startup ecosystem is in the middle of an identity shift. There is a trend of rebranding of companies, which, for many, signals ambition and readiness to get into newer businesses. 

Investors and brand strategists opine that changing the names of parent entities enables companies to signal their scale, position themselves as multi-segment businesses rather than single-product ventures, and simplify their structures ahead of initial public offerings (IPOs). 

The latest to join this rebranding wave is Oravel Stays Limited, the parent company of OYO, which earlier this month unveiled a new corporate identity — PRISM. The shift is symbolic. OYO