Harfun Disrupts Workwear Market : Achieves 5X Growth and Targets INR 100 Crore GMV by FY26

Harfun, a new-age science-backed men’s workwear brand and the revolutionary category creators of WorkWear 2.0, has made significant strides in the workwear industry since its launch in 2022. The brand achieved a gross merchandise value (GMV) of INR 13 crore for FY24 and is currently generating a monthly recurring revenue (MRR) of INR 4 crore along with an annual recurring revenue (ARR) of INR 50 crore. With ambitious projections, Harfun will be closing FY25 with a GMV of INR 25 crore and projects INR 100 crore GMV for FY26. 

In just the last six months, the company has attracted 50,000+ new customers, bringing its total customer base to over 110,000 individuals, all captured through its direct-to-consumer channel. This impressive growth has positioned Harfun as a key player in the competitive workwear market, recognized for its unique approach to blending comfort and functionality.

Founded during the COVID-19 pandemic, Harfun emerged with a mission to transform the perception of workwear for modern professionals. Co-founder Saurabh Agrawal and his dedicated team identified a significant gap in traditional formal wear, which was stiff, uncomfortable and could not pack the functionality that today’s workforce demands. As the post-pandemic world adapted to remote work, the need for versatile clothing became increasingly important. Harfun began its journey by addressing the primary requirement of home-based professionals: comfortable clothing. However, as work dynamics evolved, so did the brand's focus. 

In October 2022, Harfun pivoted to launch its groundbreaking product category, WorkWear 2.0. This innovative collection combines minimalistic design with advanced fabrics, creating an optimal experience for professionals both during and after working hours. From its humble beginnings with a limited selection of styles, Harfun quickly recognized the demand for a broader range of options tailored to modern professionals. Today, the brand boasts an impressive lineup of approximately 90 SKUs, including shirts, trousers, polo t-shirts, jackets, and hoodies—all crafted with meticulous attention to detail. The flagship WorkDay Shirt with Raglan Sleeves exemplifies Harfun’s ethos of merging style with functionality.

The brand’s bold rebranding with WorkWear 2.0 not only redefined the company's identity but also resonated deeply with consumers seeking innovative solutions for their work attire. The response was overwhelming; within just one month of launching this new category, Harfun received an astounding 4,000 orders—an impressive start that set the stage for future growth. Harfun now delivers 15,000 orders per month, underlining its customer-centric approach and dedication to quality.

Central to Harfun's success is its dedication to innovation through proprietary technologies such as 6X SmartTech°, ZeroSweat Tech°, Helix° Fiber, and IQ°Tech. These advancements enable features like wrinkle resistance, four-way stretch, SPF 50+ UV protection, moisture-wicking capabilities, anti-odour properties, and ultra-lightweight designs—40-50% lighter than traditional options—ensuring that Harfun's garments deliver unparalleled comfort and practicality throughout the day.

What truly sets Harfun apart is its loyal community of over 250,000 men who have embraced the brand’s products. With an impressive 70% repeat purchase rate, this loyalty underscores customer satisfaction and trust in Harfun’s commitment to quality and innovation. As Harfun celebrates its achievements over the past three years, it looks toward ambitious expansion plans. The brand intends to open experiential stores in Delhi NCR to allow customers to engage directly with its innovative products while exploring market expansion into Dubai to reach a broader international audience.

As a mark of its third-year milestone and on the back of the brand’s consumer-centric values, Harfun recently celebrated the WorkWear Revolution on February 01, 2025, at Crowne Plaza, Gurgaon. Harfun invited the brand loyalists to experience this premium one-of-its-kind event dedicated to its supporters, becoming the first D2C brand in India to do so. Adding to its innovative portfolio, Harfun launched the limited-edition futuristic 2035 Work Suit at this event. Featuring former cricketer Piyush Chawla, this event entailed various engaging activities like yoga session, stand-up comedy, and a corporate fashion walk. The celebration not only showcased the brand's commitment to redefining workplace attire but also highlighted its dedication to customer engagement and satisfaction. 

Harfun’s journey reflects a relentless pursuit of excellence in the men’s workwear segment. By combining cutting-edge technology with sharp designs, it has carved out a significant niche in a competitive market. With its continuous growth and expansion, Harfun remains focused on merging cutting-edge technology with stylish designs while prioritizing advancements that meet the evolving needs of modern professionals.

Join the WorkWear Revolution today and discover how Harfun can elevate your professional wardrobe! Visit https://www.harfun.in/ to experience the future of workwear.