Cricket still a religion as fan engagement revenues set to jump in 5 yrs

With increasing digital penetration and smartphone usage in the country, Indian live sports consumers have flocked to digital means like smartphones and laptops to watch live sports

For the umpteenth time, Virat Kohli propelled India to victory in the ICC Champions Trophy 2025, guiding the team in a tense run chase against Australia in the tournament’s first semi-final. The match between the two cricketing giants broke all viewership records, with peak concurrent viewership reaching 669 million on JioHotstar, a newly launched streaming platform from a joint venture between JioCinema and Disney+ Hotstar.

 

With rising digital penetration and smartphone usage in India, live sports consumers are increasingly turning to digital platforms like smartphones and laptops, while television viewership has seen a relative decline. This shift to digital sports