Big WPL auction 'win' likely to lift Deepti Sharma's brand appeal

Her brand value saw a growth of up to 80% in the last three months

All-rounder Deepti Sharma, who was named the player of the tournament for India’s first Women’s Cricket World Cup victory, is likely to see a rise of up to 30 per cent in her brand value after she added another feather in her cap on Thursday when UP Warriorz (UPW) spent ₹3.2 crore, making her the costliest buy in the mega Women's Premier League (WPL) 2026 season auction, and the second-most expensive player after Smriti Mandhana in WPL history.

 

This comes after players like Sharma, Shafali Verma (Player of the Match for the finals where India defeated the Proteas), Jemimah Rodrigues,