Unseasonal rain curtails FMCG demand in May; rural segment grows 2.2%

Beverage sales were down 29.4% YoY in May; March-June accounts for over half of the annual demand

Demand for fast-moving consumer goods (FMCG) was up marginally in May, compared to the year-ago period, largely aided by the rural market as urban demand shrunk. Also, demand for branded commodity products was strong during the month.

Sales of FMCG items, in value terms, were up 1.4 per cent in May compared to the same period last year. In comparison, rural sales growth stood at 2.2 per cent in May compared to last year, according to data by Bizom, a retail intelligence platform. 

On the other hand, urban demand (in value terms) witnessed a decline of 0.6 per cent.

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