Business Standard

Monday, February 10, 2025 | 10:16 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

Job shift: Gigs get big for white-collar workers, investment hurdles remain

The freelance economy has been booming in 2023

white collar jobs
Premium

Anushka Bhardwaj New Delhi
“If I don’t embrace this megatrend now, I’ll lose the race of relevance to the generation entering the workforce,” says Amrit Ahuja, a brand consultant and coach who joined the gig, or freelance, economy in 2019 after working full-time for 30 years.

Ahuja, who describes herself as a “company of one”, worked with various global firms, including Meta India as communications director, before deciding to go independent. In 2023, she had so much work coming her way that she could pick and choose what matched her interest. 

A June 2023 report, “Employment Trends in Gig Sector in India”, by recruitment

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in