Micro dramas are all the rage, but their ability to make money is a mystery

Snackability, low cost, and an ability to titillate consumers into spending more time than they intended has made micro dramas all the rage globally

Shock, terror, disappointment, redemption, joy, achievement... How many emotions can you pack into two minutes? Turns out, many. That’s the trick to making binge-worthy micro dramas — fictional shows of 2- to 3-minute episodes. 

Each one of the 30-50 episodes has to end on a cliffhanger — or “the consumer can leave you. His finger is just one centimetre away from the screen,” says Vinod Kumar Meena, cofounder, KuKu FM, which launched its micro-drama service, KuKu TV, this February. 

Go through any of the hundreds of micro dramas, such as Rented Husband, Love Potion, or I Wish it Were You,