Offices and educational institutions have declared holidays so that people can watch the film, fans are travelling to Chennai from all over the world to watch it, and brands are rushing to cash in on the phenomenon. The phenomenon is none other than Tamil super star Rajinikanth, fondly called Thalaiva by his fans, and his latest movie, Jailer, has unleashed Rajinimania like never before.
Directed by Nelson Dilipkumar, Jailer, which hit the theatres on Thursday, has not only stormed the box office on the very first day of its release, but it has also got the corporate world making a

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